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Ingenious Indie Labels That Champion Khadi

By Shubhangi Jindal | May 11, 2021, 11:37 IST

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Meta Title: Ingenious Indie Labels That Champion Khadi

Summary: A look at the leading homegrown Indie labels that champion Khadi beautifully.

Section: Fashion – Trends


The world is largely turning towards timeless elegance. The changing mindsets of people in the post-pandemic world have made khadi a sought-after choice again. The timeless fabric is perfectly versatile, works for both summer and winter, and can easily be adapted to appeal to a younger, more global audience. And, since everyone is looking for organic and sustainable options right now, it’s a great fit.


Designers across the country are working towards breaking the ‘traditional’ stereotype associated with khadi. Working hard towards making it India’s definition of handmade luxury, they are experimenting with the hand-woven textile to create limitless combinations of colour, weight and character. With many people now seeing khadi as an investment in our rich heritage, every generation is more willing to adopt the fabric and pass it on to the next generation to create an endless legacy of its own.


The country is gradually adapting to responsible buying, and creativity, so heritage weaves are a key aspect. Today, a number of independent clothing labels are embracing the freedom fabric wholeheartedly to bring their designs to life.


We’ve curated a list of the top homegrown sustainable labels that are championing khadi beautifully and helping us make ethical fashion choices along the way!


Grassroot By Anita Dongre

Image: @grassrootbyanitadongre (linked to instagram post - no follow)

Anita Dongre’s latest eco-conscious and vegan venture, Grassroot, offers handcrafted traditions from India with an aim to revive and sustain long-lost crafts and skilled artisans. Aimed at appealing to the global woman of today, her label reflects fashion and ethics in the perfect sense. Offering a wide range silhouettes such as hand embroidered romantic kurtis, handwoven sarees, breezy dresses and accessories like one-of-a-kind totes, vegan slings bags etc., all her designs stray true to the old traditions and timeless heritage of India.


11.11

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Image: @1111clothing (linked to instagram post - no follow)

The brainchild of Shani Himanshu and Mia Morikawa, 11.11, focuses on sustainable modes of production by championing khadi beautifully . The luxury garment line driven to perfection by virtue, has created the Khadi Denim, 300-count Khadi Cotton, collections that perfectly embrace the timeless textile. For anyone looking for minimal wardrobes, the label's quirky day-to-night ensembles dyed in earthy and natural tones are the perfect choice.


Khanijo

Image: @khanijo (linked to instagram post - no follow)

Founded by designer Gaurav Khanijo, the conscious label is the connection between fashion and anthropology while harvesting the craft and honour of all indegenious artisans. The founder believes in the idea of material innovation and use of timeless handwoven textiles and natural fabrics to co-create intricate designs and textures. Celebrating the modern man by designing ultimate menswear , from sharp cut suits to luxe robes, the design aesthetic at Khanijo can be classified as a healthy amalgamation of vintage, classic and modern.


Runway Bicycle

Image: @runawaybicycle (linked to instagram post - no follow)

Runaway Bicycle is a design studio which began in 2013, with a passion to make art for everyday life. The Mumbai-based label follows sustainable practices and works with weavers to make their own handlooms from scratch. With all of their organic cottons certified by the Better Cotton Initiative and use of natural dyes, they firmly believe in creating wearable art. Using breathable and timeless fabrics like khadi, Runaway Bicycle has some gorgeous workwear, from flowy dresses and straight-cut pants to statement-making shirts that you can live in, all day long.


The Pot Plant

Image: @thepotplantclothing (linked to instagram post - no follow)

Founded in 2014 by Resham Karmchandani and Sanya Suri, The Pot Plant is committed to creating fuss-free and comfort-driven clothing using ethical fabrics, prominently khadi. Looking for something light, airy and conducive to the steadily rising temperatures, The Pot Plant's age-neutral clothing including playful numbers like asymmetrical maxis, flared trousers, culottes and dresses with billowy fits, is just what you need.


Akaaro

Image: @akaaro (linked to instagram post - no follow)

Gaurav Jai Gupta’s relentless love for the versatile textile is a reflection of his sustainable label, Akaaro. With his design process originating from the textiles, his philosophy creates perfect sense. He brings his collection to life with luxurious urban separates, from structured sari’s to tailored jackets, handwoven from a unique blend of wool and khadi in a wide spectrum of colours that are bold and passionate.


Ura Maku

Image: @ura.maku (linked to instagram post - no follow)

A brainchild of Manjushree Saikia, Ura Maku, was born from the realisation of the responsibility a designer holds; to be mindful with the resources that exist in the form of both nature & craft. Exploring rhythm , unity and embroideries, the label creates tailored ensembles with minimal sensibilities. Exploring the state of mind, Ura Maku’s designs are the story of every person who dares to fly and yet, is grounded to their cultural values.


Maku Textiles

Image: @makutextiles (linked to instagram post - no follow)

After widely immersing himself into roots and culture, Santanu Das came up with his eco-friendly label, Maku Textiles. The Bengali word ‘Maku’ itself means the shuttle we use in handlooms reflecting the deeply embedded desire to reconnect with the old Indian heritage and share the artistic story with a wider audience. Using 100 percent khadi cotton in bold indigo and soothing white colours he creates ensembles inspired by his mother’s wardrobe. From fabric to silhouettes, the label harnesses senses, appreciates imperfection and seeks beauty and peace in every fold.


Yavï

Image: @yavi (linked to instagram post - no follow)

Yavï was founded by designer Yadvi Agarwal in 2016 and works towards redefinining indigenous traditional textile and contemporary aesthetics in worn impressionism. Crafted against the base of khadi, Yavi is a lifestyle brand inspired by artists, that channels a global spirit with its popular impressionist ensembles that captures the essence of modern day bohemian.


(Written as The Fashion Editorial Intern at Femina India, under Senior Fashion Stylist Yukti Sodha)



 
 
 

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