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Fashion For Good: Homegrown Labels That Are Stepping Up For Covid Relief

By Shubhangi Jindal | May 7, 2021, 11:37 IST

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Meta Title: Fashion For Good: Homegrown Labels That Are Stepping Up For Covid Relief

Summary: A look at India’s homegrown fashion labels who are stepping up to combat the crisis arising due to the pandemic.

Section: Fashion – Fashion News


In the second wave of the unprecedented global health crisis, people and industries are coming together in support like never before. The fashion industry is also stepping up and doing its bit, from amplifying Covid-relief resources for oxygen, ICU beds, plasma, and other medical equipment on Instagram to donating up to 100% of sales to organisations that are tirelessly working on the ground to provide aid to the ones suffering.


The current situation is pushing fashion brands, big and small, to be more proactive, to offer support and to be part of a much larger conversation. With the pandemic giving us ample amount of time to indulge in online shopping experiences, fashion brands are using this to facilitate donations to help the country in these trying times.


Even though the pandemic has caused the world a huge deal of financial and personal loss, a number of homegrown fashion labels have stepped up to give their sales a purpose by actively making considerable contributions to covid-relief centres, aiming to provide the country the support it needs amid the pandemic. Recently, designers such as Studio Metallurgy, Shop Lune, Tanzire, Vedika M, The Jodi Life and Shop Mistry, to name but a few, actively raised funds for various organisations helping to alleviate the suffering arising in the Covid-19 crisis. And, even as we write this, many more in the fashion industry have ongoing efforts in place. We stand together, they say.


Here’s your chance to join in the effort when you shop from these labels...

Amit Aggarwal

Image: @amitaggarwalofficial (linked to instagram post - no follow)

While the world is going through its most challenging time, Amit Aggarwal is committed to creating a difference by launching a series of limited edition hand drawn art prints, 100% of the sale proceeds of which will go to MCKS Food For The Hungry, Delhi.


Gaurav Gupta

Image: @gauravguptaofficial (linked to instagram post - no follow)

Gaurav Gupta has partnered with Give India to make a contribution to various NGOs, municipal corporations and state health ministry. In an effort to help doctors and hospitals across India by setting up oxygen concentrators and cylinders in different parts of the country.


Papa Dont Preach

Image: @papadontpreachbyshubhika (linked to instagram post - no follow)

Papa Don’t Preach has initiated a #BUYTOGIVE covid relief sale, which allows us to shop bridalwear, accessories and shoes from their website at a 15% discount till the 13th of May, with 20% of their sales proceeds being donated to Hemkunt Foundation, Mission Oxygen India, Mcks Food and Srujna Charitable Trust.


Gauri and Nainika

Image: @gauriandnainika (linked to instagram post - no follow)

Gauri and Nainika are offering the country support by organising a fundraiser that aims to procure oxygen concentrators for hospitals. By pledging us to donate any amount of funds possible, 100% of which will go directly to the Doctors For You, NGO.


JJ Valaya

Image: @jjvalaya (linked to instagram post - no follow)

‘Valaya For India’, JJ Valaya’s latest covid-releif initiative, largely commits to donate 20% of all its sale proceeds to Hemkunt Foundation, Khalsa Aid and Give India.


Outhouse

Image: @outhousejewellery (linked to instagram post - no follow)

In the spirit of making all the difference possible, Outhouse has been enthusiastically working towards donating Rs 500 out of each piece they sell, all throughout May, to Mission Oxygen and Hemkunt Foundation.


Studio Love Letter

Image: @studioloveletter (linked to instagram post - no follow)

To support the community in whatever capacity possible, Studio Love Letter has decided to donate all its sale proceeds for the month of May to Hemkunt Foundation, who is continuously working to provide relief and basic health resources to the ones affected.


Misho

Image: @misho_designs (linked to instagram post - no follow)

In a mission to make a big difference for the ongoing global health crisis, 100% of the proceeds from the sale of Misho’s Snugg Ear Cuffs are being donated to covid relief charities all throughout the month of May.


Verandah

Image: @studioverandah (linked to instagram post - no follow)

In the light of the current situation, Anjal Patel Mehta is aiming to raise 5 lakhs towards saving an 8 month old baby in critical care due to covid. This fund is for the villagers of Andhra Pradesh who can not afford to save their child. Along with donating 100% of its profit from sales to Hemkunt Foundation, Covid Donors, Mission Oxygen, Mission Vayu, Legend Aid and Step Up, till May 15th, this label is supporting in all the ways possible.


Tanned

Image: @tanned_official (linked to instagram post - no follow)

Standing together to help the country in these trying times, Tanned is donating a certain section of their sales to Hemkunt Foundation, who is providing free oxygen cylinders to those in need.


Essé

Image: @esseclothing (linked to instagram post - no follow)

Esse has initiated a ‘Love Is Blind’ campaign to raise essential funds to offer support to the visually impared community for Covid relief in India by donating 100% of their sales profit to Samarthanam Trust For The Disabled, an NGO pioneering services and empowering the visually challenged and differently-abled community.


SVA By Sonam And Paras Modi

Image: @svacoutoure (linked to instagram post - no follow)

In the efforts to spread happiness, compassion and hope, SVA is initiating a fundraiser to raise revenue from their new capsule collection, all proceeds from the sale of which will be donated to Doctors For You NGO.


Roma Narsinghani

Image: @romanarsinghaniofficial (linked to instagram post - no follow)

Roma Narsinghani is acting as a major changemaker in order to help India combat the covid crisis by donating 100% profits from the sale of their best seller, Black Gold Chain to Covid Care Goa.


Genes Lecoanet Hemant

Image: @geneslhofficial (linked to instagram post - no follow)

In order to support the inspiring endeavour of Hemkunt Foundation, Genes Lecoanet Hemant has pledged to donate 20% of all their sales for the month of May.


(Written as The Fashion Editorial Intern at Femina India, under Senior Fashion Stylist Yukti Sodha)



 
 
 

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