5 Homegrown Activewear Brands To Keep On Your Radar
- Shubhangi Jindal
- Mar 16, 2021
- 3 min read
By Shubhangi Jindal | March 17, 2021, 11:37 IST
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Meta Title: 5 Homegrown Activewear Brands To Keep On Your Radar
Summary: A look at the leading homegrown workout labels that are on our radar right now.
Section: Fashion – Trends
You’ll be happy to know that activewear is slowly becoming a part of all mainstream fashion conversations. Planning on starting a new kind of workout or a yoga session? Now is the right time! We curated a list of some really cool homegrown activewear labels for you, ones that are growing ever so popular on Instagram and kicking up a storm with a number of ladies and men flashing power moves in their fashionable and edgy workout gears.
A number of homegrown labels taking care of both, the human well being and the planet, producing kickass activewear in India have cropped up in recent years. Fitness gears no longer restrict movement and are fashionable, breathable and performance driven. They give the practitioner the feeling of fulfillment and achievement after the intense rush they put their body through.
Fitness is about self-love and learning to respect your body enough to take care of it. It's about making a difference within yourself and thanks to the recently emerged number of homegrown fitness wear labels, you can now do that in the most fun way possible. You no longer have too strive hard to look for that perfect sports bra or the most comfortable yoga pants. These versatile brands are changing the face of the activewear industry along with being sustainable and eco friendly, doing their part to change the planet that we dwell in, for the better.
To get you inspired for your next workout session, we’ve curated a list of 5 indie activewear brands that will check all the boxes.
Shakti Warrior
Image: @shakti_warrior (linked to instagram post - no follow)
The brand is the definition of the timeless principles of yoga: awareness, love, beauty and discipline. It all started when the mother daughter duo, Anita Kumar and Sonakshi Bagla, wanted to invest in the perfect yoga mat. In search of the roots of yoga, Shakti Warrior was born. With this in mind the duo engineered designs that are breathable and comfortable. One of the most eye-catching things is their sustainable yoga mats made out of materials such as hemp, cork and rubber. All are biodegradable so you won't be guilty of increasing your carbon footprints.
Looking to give your loved ones something unique and interesting? They also have handwritten calligraphy techniques customised to add a personal touch.
Satva
Image: @satva_india (linked to instagram post - no follow)
Striving to restore balance on Earth, Satva is the brainchild of Puja Barar in collaboration with Sameer Mehra of Suminter India Organics. A well known label to watch out for in the sustainable activewear category, it is targeted towards women who are enthusiastic and ready to take up risks. The label boats of a vibrant series of active gear. From comfortable styles made from organic cotton to fun athleisure styles there is something here for everyone!
Stretchery
Image: @stretchery (linked to instagram post - no follow)
Nirali Mehta and Jeenie Madan’s brainchild, Stretchery is an urban activewear brand championing sustainability. The label adheres to fair trade practices, to make durable and allergy-free clothing for its customers. Their range features minimalist sensibilities and promises unmatchable comfort for both genders. Their soothing collection including yoga, travel and activewear are comfortable yet fashionable, and is definitely worth investing in.
Proyog
Image: @proyog (linked to instagram post - no follow)
Proyog is a lot more than just sportswear in disguise, it's a perfect fit for a fitness enthusiast as it offers a combination of impeccable styles blended with comfort which includes, dhoti-shorts, wrap tops and infinity scarves etc. Apart from clothing it also offers various yoga mats made out of jute, rubber and other organic materials. The label relies on the traditional yoga attire along with its trademark fabric ‘hyperbreath’. Pick the most trendy options from stylish tank tops to breathable dhotis at this homegrown label going global.
Yoga Essentials
Image: @yogaessentialsindia (linked to instagram post - no follow)
If you're looking to start investing in workout gear for your home, Yoga Essentials is your one-stop destination. The best part? Besides being environment-friendly, their yoga mats also come in the most beautiful designs. Each piece is unique, colourful and joyful at the same time. For those of you who are environmentally conscious and do your bit to make sure that you're living a sustainable life, this brand is perfect fit for your next workout session.
(Written as The Fashion Editorial Intern at Femina India, under Senior Fashion Stylist Yukti Sodha)
Link Attached: https://www.femina.in/fashion/celeb-style/5-homegrown-activewear-brands-to-keep-on-your-radar-189392.html
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