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4 Desi Indian Sleepwear Labels To Turn For Cosy Nights

By Shubhangi Jindal | March 2, 2021, 17:20 IST

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Meta Title: : 4 Desi Indian Sleepwear Labels To Turn For Cosy Nights

Keywords: Fashion, Sleepwear, Stylish, Homegrown, Comfy, Cosy, Labels, Wardrobe 2021

Meta Disc: 4 Homegrown Sleepwear Labels For Stylish Sleepwear Looks And Comfy Nights

Summary: Offering a blend of fashion and comfort, these Indian sleepwear labels will give you the best of both worlds.

Section: Fashion – Trends


As days of the week have shortened into ‘yesterday, today and tomorrow,’ some of us have transitioned into working from office to WFH, while some of us are stuck in the limbo. It has been said that if you dress up for work, you will probably be better at it and just because the world is now only viewing the top half of you from a screen, that doesn’t mean you need to don some boring, repetitive collection of sweats in your wardrobe, sleepwear has come a long way from being a necessity to a major style trend. After all, when you look good, you feel good and all we need is some hope and happiness that can help us get through this turbulent time.

They say if you snooze, you lose, it's 2021 and well, sleepleisure is probably fair game for long, cosy nights and a blissful sleep. Leaving the confines of the hours between the after-work and the morning alarm, sleepwear has come a long way to become one of the fastest growing segments all around the country. No more formal suits, haute couture or dressy gowns, the year’s hottest trends include pyjamas, stylish yet comfortable tops or T-shirts and everything loungey. The sleepwear wave struck a chord as athleisure and streetwear came ashore to normality, being a complete package of comfortable silhouettes, luxe materials and edgy fashion.

As the pants translated to sweats, the blurring lines between loungewear and nightwear coupled with the sudden push by an increased number of sleepwear brands and celebrities adorning sleepwear items, that are helping the consumer groups mix and match ensembles that go from the bed to the streets, but with most of the population staying at home showing no signs of them going back to normalcy any time soon, fashion decided to pivot and this led to many homegrown labels to emerge and evolve by either launching or introducing a complete collection or a sub-label offering sleepwear. Here are a few of the trendiest Indian labels that will dictate the sleepwear market for the upcoming season.


Dandelion

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Image: @dandelion.india (linked to instagram post - no follow)

Dandelion is the brainchild of entrepreneur Samyukta Nair. She started Dandelion because she felt that there was a serious lack of good nightwear in the market. With Dandelion, she hopes to fill that middle spot, that there’s something for everyone on the online store, women, men and children–from soft cotton pyjama sets, robes made from poplin and pin-tucked camisoles. Few know that her grandfather started Leela Lace before jumping into the hotel business. As a result, It’s no surprise that the flair for garments runs in the family.


Perch Sleepwear

Image: @perchsleepwear (linked to instagram post - no follow)

Founded by Akriti Kochar, Perch sleepwear marked their debut in the business just six months ago. Yet, the label is among the favourites of women when it comes to their homely fashion rescues. It's one of the best labels marketing for quality women’s sleepwear that is young, fun and reasonable. If you are looking for a one shop destination for all things cute including fancy robes, pyjamas, shorts, night dresses, and loungewear we have got your the right address!

The Label Life

Image: @thelabellife (linked to instagram post - no follow)

After stunning us with their edgy ready-to-wear styles, it’s time for upgrading the night wardrobe with elevated sleepwear outfits curated by Sussanne Khan, Malaika Arora and Bipasha Basu. The brainchild of Preeta Sukhtankar, The Label Life is your one stop shop for when you want to stock up on everything from work wear essentials, fun sleepwear to make your home, well, feel more like a home!


Sweet Slumber Store

Image: @sweetslumberstore (linked to instagram post - no follow)

This vivid sleepwear label is here to fulfill all your love for the Indian prints and aesthetics. Founder Bhangu Garg, an Indian textile enthusiast has so much in store for us. This quarantine has brought all millennials closer to wearing easy-breezy loungewear as young professionals are steering towards a more versatile vibe. This Dehradun-based label has been earning a lot of credit for their breezy kaftans and coordinated pyjama sets in floral and Jaipuri prints with a cool homegrown vibe which is great for #Summers.


(Written as The Fashion Editorial Intern at Femina India, under Senior Fashion Stylist Yukti Sodha)



 
 
 

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